What EV charging popularity can tell us about a location

For teams assessing EV charging opportunities, the value of charge point data goes beyond knowing where infrastructure already exists. The more useful question is how provision differs from one location to another, and what that can tell you about the strength of the existing network.

Through Nimbus’ partnership with Zapmap, we have strengthened the EV charging intelligence available in the platform, giving users a more efficient and consistent way to assess public charge point provision across the UK.

Alongside location data, users can compare charging speed and popularity, helping build a clearer picture of how individual sites and areas differ.

Looking beyond charger locations

Popularity adds another useful layer when comparing existing provision.

Charge points can be viewed by popularity percentile as well as charging speed, making it easier to see which locations stand out within a local or regional market.

That can provide useful context when assessing existing provision, competitive intensity and the relative strength of different locations.

Rather than looking at charge point locations in isolation, teams can see where activity is concentrated and where the existing network may warrant closer investigation.

 Bringing EV charging data into the wider site picture 

The value of the Zapmap integration also comes from being able to assess that intelligence alongside the wider property and location data already available in Nimbus.

Traffic and footfall data can add context around movement through an area, while property and power infrastructure data can help build a broader view of the surrounding site.

For teams already using Nimbus for site research, that means EV charging intelligence becomes part of the same workflow rather than a separate research exercise.

The result is a quicker, more joined-up way to compare locations, understand existing provision and prioritise sites for further investigation.

A stronger view of existing provision

Location, charging speed and popularity each provide a different view of the EV charging network.

Bringing them together gives property and infrastructure teams a more complete picture of how provision varies across an area, while allowing that information to be considered alongside the wider factors that influence a site.

Through the Zapmap integration, that intelligence is easier to access and assess as part of the wider site research process, giving teams a stronger basis for deciding where to focus next.

Interested in exploring EV charging intelligence in Nimbus?

See how Zapmap data works alongside wider property, location and infrastructure intelligence in the platform by booking a demo with our team.